Japan is one of the easiest countries to import from on paper — the UK-Japan trade agreement puts the large majority of goods at 0% customs duty, and there is no certificate to chase from a government office. The complications are elsewhere: proving origin correctly, knowing when CPTPP beats CEPA, and remembering that 0% duty still leaves you a 20% import VAT bill.
Yes — two of them, and you can choose between them.
The UK-Japan Comprehensive Economic Partnership Agreement (CEPA) entered into force on 1 January 2021. It was the UK's first major bespoke trade deal after leaving the EU, and it broadly replicates the EU-Japan agreement while going further in a few areas such as digital trade and data.
Since December 2024, the UK has also been a member of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), of which Japan is a founding member. That means Japanese goods can be entered under either agreement — whichever gives the better outcome for that consignment.
| Product category | MFN rate (no deal) | CEPA rate (Japan) |
|---|---|---|
| Passenger cars (8703) | 10% | 0% (from January 2026) |
| Vehicle parts (8708) | 3–4.5% | 0% |
| Motorcycles (8711) | 6–8% | 0% |
| Machinery (Chapter 84) | 0–2.7% | 0% |
| Electrical equipment (Chapter 85) | 0–14% | 0% |
| Cameras and optical instruments (Chapter 90) | 0–4.2% | 0% |
| Ceramics and tableware (Chapter 69) | 5–12% | 0% |
| Sauces, soy sauce, miso (2103) | 7.7% | 0% |
| Green tea (0902) | 0% | 0% |
| Sake and other fermented drinks (2206) | duty per hectolitre | 0% customs — excise still applies |
| Beef, including wagyu (0201/0202) | 12% plus a levy per 100kg | tariff quota — check before shipping |
These are indicative. The rate for your specific commodity code may differ, and a handful of agricultural lines sit outside the general liberalisation — always confirm against the HMRC Trade Tariff or run the product through the LandedHQ calculator before you commit to a price.
This is the change most likely to affect your numbers this year. Passenger car tariffs under CEPA were never zero on day one — they followed a staged phase-out inherited from the EU-Japan schedule, stepping down from the 10% standard rate over several years. That schedule reached 0% in January 2026.
If you are working from a landed cost model built before this year, or from a quote a freight forwarder prepared in 2024, there is a good chance it still has 10% duty baked into it on vehicles. The same applies to some vehicle parts lines that were on their own staging timetable.
For most importers buying goods wholly made in Japan, CEPA is the simpler and more generous route. CPTPP becomes worth considering when your product's supply chain reaches beyond Japan.
A Japanese-assembled product with a significant share of Vietnamese or Malaysian components is the classic case where CEPA fails and CPTPP succeeds. Our CPTPP guide covers the cumulation rules in more detail.
CEPA uses self-certification. There is no EUR.1 movement certificate and no application to a chamber of commerce. There are two ways to claim:
Your Japanese supplier makes out a statement on the commercial invoice, a delivery note or any other document that identifies the goods clearly enough to trace them. The wording is prescribed by the agreement and declares that the products are of Japanese preferential origin. A statement can cover a single shipment or multiple shipments of identical products over a period of up to 12 months.
You claim on the basis of evidence you hold yourself about how the goods were produced. This route puts the entire evidential burden on you rather than the exporter, and it means holding production records, bills of materials and supplier declarations that satisfy HMRC on request. It is genuinely useful for related-party transactions where you have visibility of the factory, and a poor idea where you are buying through a trading house that will not disclose its sources.
A product qualifies as Japanese if it is wholly obtained in Japan, produced exclusively from originating materials, or has undergone sufficient processing to meet the product-specific rule for its commodity code. In practice that last category is what matters, and the rule takes one of three forms:
There is a general tolerance allowing a small proportion of non-originating material even where the change of classification rule is not met — typically 10% of the ex-works price, with different treatment for textiles. Tolerance does not apply to every rule, so check the annex for your code rather than assuming.
This is where the money actually goes for most Japan importers. Customs duty may be 0%, but import VAT at 20% is charged on the customs value plus duty plus freight and insurance to the UK border. On a £40,000 consignment of electronics that is around £8,000 of VAT against £0 of duty.
If you are VAT-registered, use postponed VAT accounting. It lets you account for import VAT on your return rather than paying it at the border and reclaiming later, which removes the cash flow hit entirely. It is not automatic — your customs declaration has to be completed correctly to use it. Our guide on import VAT versus import duty explains the mechanics.
For most goods, 0%. CEPA eliminates customs duty on the large majority of industrial products including machinery, electronics, optical instruments and car parts, and passenger cars reached 0% in January 2026. You still pay import VAT at 20% on the customs value plus duty and freight, so a 0% duty rate does not mean a shipment arrives free of charges.
No. CEPA uses self-certification — your supplier makes out a statement on origin on the invoice, or you claim under importer's knowledge using evidence you hold yourself. There is no government-issued certificate to obtain, which is a meaningful practical advantage over agreements that require an EUR.1.
Yes. Japan is a CPTPP member and the UK joined in December 2024, so you may enter Japanese goods under either agreement. You choose one route per consignment and cannot combine them. CEPA is usually better for Japan-only supply chains; CPTPP helps when your product contains materials from other member countries, because those materials count towards origin.
LandedHQ applies CEPA preferential rates automatically for eligible Japanese goods and shows the import VAT alongside the duty. See your full landed cost in under 60 seconds.
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